Building a Content Marketing Funnel
Map content to buyer stages so every article moves a reader closer to a trial — and ends with the right CTA.
Vadim Burtelov
Building a Content Marketing Funnel
A cluster post under The SaaS Growth Playbook. Here we connect content to conversion.
Top, middle, bottom
Top-of-funnel posts answer broad questions; bottom-of-funnel posts compare solutions. Each needs a different call to action.
Every post is a landing page
End articles with a contextual CTA into the relevant plan. Pair this with strong SEO fundamentals to capture intent while it is hot.
Put the funnel to work — browse our plans and start converting readers today.
Vadim Burtelov
Member of the team, writing about the product and its problem space.
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